Inside the Collective
Inside the Collective is a long-form conversation series exploring the thinking behind how people work. Hosted by Brad Amos, partner at The Carrot Collective, each episode digs into how leaders, builders and independent thinkers make decisions, the trade-offs, doubts, and choices that shape careers, teams, and ideas worth backing.
Episodes
14 episodes
Inside the Collective | EP08 | Sam Ward | Simple Ideas Your Nan Can Understand
In this episode of Inside the Collective, Brad Amos sits down with Sam Ward, founder of Playmaker Creative Club and producer of three Olympic Games, who has spent 15 years building brand experiences at the intersection of sport, fashion and cul...
Inside the Collective | EP07 | Steve Kyriakou | Creativity Is Human
In this episode of Inside the Collective, Brad Amos sits down with Steve Kyriakou, a creative director and strategy director with 20 years of experience across Toronto, Singapore and Tokyo, and a Cannes Lion and D&AD Pencil winner.T...
Inside the Collective | EP06 | Willie Mack | Turning Culture Into Commerce
In this episode of Inside the Collective, Brad Amos sits down with Willie Mack, a creative and commercial strategist and partner at The Jays and The Carrot Collective, who has led over $1 billion in licensing and partnership deals and co-author...
Inside the Collective | EP05 | Lorenzo Petrillo | Measuring Smiles, Not Money
In this episode of Inside the Collective, Brad Amos sits down with Lorenzo Petrillo, urban placemaker, design strategist and founder of Loop Lab, a Singapore-based consultancy that has spent 12 years helping governments and organisations unlock...
Inside the Collective | EP04 | Frances Gaillard | Freedom Within a Framework
In this episode of Inside the Collective, Brad Amos sits down with Frances Gaillard, brand strategist, self-described advertising nerd and founder of 43 Elephants, a specialist brand and growth collective for founder-led and challenger business...
Inside the Collective | EP03 | Sushma Panchawati | Most Insights Die in a PowerPoint
In this episode of Inside the Collective, Brad Amos sits down with Sushma Panchawati, co-founder and CEO of a stealth AI startup and a strategist with nearly two decades in consumer insights and brand strategy.Sushma reflects on why str...
Inside the Collective | EP02 | May Seow | AI Can Execute, It Can't Tell You Where to Go
In this episode of Inside the Collective, Brad Amos sits down with May Seow, who has spent her career building systems across tech, consulting, banking and creative environments.May reflects on what happens when you use structure to unl...
Inside the Collective | EP01 | Saul Betmead de Chasteigner |The Conversations Leaders Avoid
Saul Betmead de Chasteigner has worked across agencies, Oxford, the United Nations and leadership programmes designed to help people think more clearly.In this conversation, he reflects on the deeply personal experience that first drew ...
Inside the Collective | Origin Sessions 06 | Nathan Bell | Agencies Built to Own People Are Breaking
In this episode of Inside the Collective, Brad Amos sits down with Nathan Bell, who has spent years inside traditional agencies but is here to talk about why he no longer believes the old model is enough.Nathan reflects on the limitatio...
Inside the Collective | Origin Sessions 05 | Patrick Carr | Safe Content, Same Old Stuff
In this episode of Inside the Collective, Brad Amos sits down with Patrick Carr, who has built a career across China, Bangkok and the wider global media industry, working on stories designed to travel without losing their humanity.Patri...
Inside the Collective | Origin Sessions 04 | Grace Clapham | Stop Chasing More, Design Value
In this episode of Inside the Collective, Brad Amos sits down with Grace Clapham, a systems thinker, community architect and founder whose work spans technology, social change and conscious business.Together they explore what it means t...
Inside the Collective | Origin Sessions 03 | Kristian Jones | The Logo Isn't the Brand
In this episode of Inside the Collective, Brad Amos sits down with Kristian Jones, a creative director, interior architect and experience designer whose work sits in the grey space between brand, space and human behaviour.Kristian share...
Inside the Collective | Origin Sessions 02 | Libbi Rigby | Projects Fail on Trust, Not Design
In this episode of Inside the Collective, Brad Amos sits down with Libbi Rigby, strategic development and place advisor, to talk about what it really means to create destinations rather than simply deliver spaces.Drawing on work across ...
Inside the Collective | Origin Sessions 01 | Jordi Morillo | Empathy, Craft and Design Leadership
In this episode of Inside the Collective, Brad Amos sits down with Jordi Morillo, Head of Design for Digital Platforms at U.S. Bank, for a thoughtful conversation about what design leadership actually asks of people now.Jordi reflects o...
